Ayana

Creating Special Memories & Forging Lasting Bonds.

01. The Challenge

Ayana at Byron Bay is an absolutely stunning property positioned at The Pass with a short 3 minute walk to the beach and rented to vacationers for a blissful experience.

With high competition of vacation rental homes in the area, Ayana needed to make a big impact with their website to entice vacationers to pick their house over others. They also needed to be able to take bookings online and then manage those bookings in a streamlined format for ease of use for both their property manager, and their audience. Enter ETSUR.

When Ayana partnered with ETSUR we were blown away with the stunning views and layout of their property. Ayana easily made the eastern most tip of Austrailia feel like paradise on earth. We did interviews with qualified audiences that frequented rental vacation homes and asked them how they made their decisions and what excited them.

Armed with the information we gathered we knew that one thing was certain. Their audience had to see the gorgeous layout and ocean views that blew us away. Helping potential renters to immerse and see themselves relaxing at Ayana was the ultimate experience. We needed to show them that, and we did.

What We Did

Project Definition | Search Engine Optimization | Analytics Implementation | GA Configuration | CMS Development | Back-end Development | CMS Customization | Front-end Development | Craft CMS | User Experience Design | Content Modeling | Information Architecture | Usability Testing | Implementation Support

02. The Solution

We created a website with subtle splashes of color which would highlight the stunning photographs of the property paired with crisp typography choices.

Each page featured a large header tantelizing their audience with the breathtaking beach views and activities around the property. The headers included sharp navigation to the site's various sections including a book now function.

All ameneties such as wifi, Netflix, the heated hot-tub, and yoga deck were featured on the Ayana site to show what a great deal and experience Ayana really is. Besoke kitchen and catering for 10 guests? Yes please! We also included all of the fantastic reviews and feedback previous occupants have sent in. Who else to convince their audience to book a vacation than previous occupants that had an absolutely amazing experience during their stay?

To support the glowing testimonials we built a full gallery to show off the beauitful property at Ayana including photos of people experiences the dream vacation their audience could have with just a couple of clicks. We paired the image gallery with large full screen sliders of the property so visitors could envision themselves there.

In addition to all of the stunning views, we integrated Ayana's booking system with their website. Potential vacationers needed only to click 'Book Now' in order to secure and pay for their stay. It coulddn't get easier than this, and their steady stream and nearly fully booked calendar now is the proof in the pudding!

Responsibly
Responsive

People book their vacations in a variety of locations and on whatever device they happen to have on hand. We knew that Ayana needed to be able to give the premier experience to visitors no matter where they were. We designed Ayana's site to allow for a total immersion into their dream vacation on any device for all visitors.

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