Devan Kline

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What We Did

Project Definition | Search Engine Optimization | CMS Development | Back-end Development | CMS Customization | Front-end Development | Wordpress Development | Content Modeling | Information Architecture | Usability Testing | Implementation Support | Responsive Web Design

01. The Challenge

With all of his success in Burn Boot Camp, Burn Media Co. and Burn Nutrition —

Devan Kline needed a fresh reboot of his personal brand online. He wanted to be able to easily aggragate the multitude of avenues of his work, and give his audience a place to get all things Devan Kline. Devan & his team came to ETSUR to help elevate his personal brand, and that's exactly what we did.

02. The Solution

Devan Kline chose to work with ETSUR to elevate his personal brand, including making the entire experience responsive. Our aim was for the website to communicate his wealth of knowledge and passion for physical and psychological betterment.

The website features a calendar of upcoming events Devan Kline will be attending and speaking at which integrates with their event software for ticket purchases. It also promotes a fully featured blog for his inspirational and instructional content for his audience. We made sure to promote his podcast and make it easy for his audience to tune in from multiple sources including: iTunes, Spotify, TuneIn, Google Play, Stitcher, and iHeart Radio.

Devan has a bustling youtube channel where he posts tips on psychological health, workout routines, and nutrition. We designed his site to include all of his helpful videos within relevant content to further engage his audience. We then built a full video gallery to help them find exactly what they are looking for quickly, and suggest videos they may like.

An easy to use platform the content managers were familiar with.

Devan Kline's team was familiar with Wordpress, using it as the platform for their other company websites. We wanted to keep things easy for them so we developed the Devan Kline website on wordpress as well.

We integrated a powerful page builder into the platform with pre-configured layout and content types built specifically for the Devan Kline team to cater the different kinds of content his audience demands.

The end result for Devan Kline's new website elevated his brand with ease of use for both the content managers, and easy access for his audience. Paired with the excellent new design with just a splash of color through content and powerful but simple management, the reboot was a success!

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